Shake other ingredients in a cocktail shaker with ice, pour all ingredients including ice into wine glass. 75 oz ginger syrup ( Liquid Alchemist is Aaron’s recommended brand, but many good ones exist)ġ dash Bittermens ‘Elemakule Tiki bitters (or, a lighter dash of your bar pantry’s regular bitters)Īdd 2-3 oz Martinelli’s Organic Sparkling Apple-Pomegranate to a large wine glass. “Martinelli’s Jubilee Cup” A 150th Anniversary/Holiday Cocktail Recipe Exclusively from Celebrated Hollywood Bar Chef Aaron Polsky of Harvard & StoneĢ oz rye whiskey (or, use Seedlip Spice for an alcohol-free version) To enjoy a “green”-friendly celebratory drink in honor of Martinelli’s 150th holiday season, Aaron Polsky’s no-straw-required Jubilee Cup can be easily made at home for individual servings or for punchbowl yields for parties. Martinelli’s, which does not have a “juice box” SKU with attached plastic straw like most of its apple juice competitors, is marking its 150 th anniversary by embracing the efforts of eco-leaders such as Polsky and Shelby O’Neill, a Central Coast teenager who was just awarded the Girl Scouts’ Gold Award for her campaigns to reduce plastic straw waste polluting the oceans and consequently visited Martinelli’s headquarters for a supply of her favorite juice. Polsky instituted a straw-by-request (and only paper ones are available) policy at his bars to reduce plastic waste. Polsky and Martinelli’s also share an important modern value: environmental awareness. Also, pomegranates are very much in season and I found that the tartness of the cider really plays well off of the spice of the rye and bitters.” “For the Martinelli’s Jubilee Cup, which is both an anniversary salute and a holiday-inspired drink, I drew inspiration from the fall flavors of Martinelli’s Sparkling Apple-Pomegranate as well as from the classic Jack Rose cocktail of applejack, grenadine and lime. “I’ve had a genuine affection for Martinelli’s since my childhood,” Polsky said. While the company doesn’t release its sales or volume figures, it’s safe to say that the fourth quarter of the year remains a dominant time for Martinelli’s, both in the business world and in the persistent sense memories of so many consumer fans, including bartender Polsky. Martinelli’s Organic Sparkling Apple-Pomegranate is available in Whole Foods stores throughout the country. These product features are especially appealing to Millennials who want to know what’s in the beverages they drink. Martinelli’s is still made in the same location and is 100% juice with no added water, sweeteners or chemical preservatives.
Not many other brands have been around that long and still remain so in-demand and on-trend. Martinelli’s Sparkling Ciders and Juices have been central to American family celebrations for one and a half centuries, especially around Thanksgiving, Christmas and New Year’s.
government didn’t declare Christmas an official observance until 1870, two years after Martinelli’s began selling its bottled gold for Yuletide and year-round occasions. The Jubilee Cup arrives just in time for the 2018 holiday entertaining season, which is especially fitting because celebrating the holidays with Martinelli’s was a thing even before the holidays were officially a thing: the U.S. The company was founded in 1868 and still drives national beverage trends from its home city of Watsonville on the Monterey Bay Coast in Central California. Nationally acclaimed cocktail innovator Aaron Polsky of Hollywood’s Harvard & Stone bar has taken his lifelong love of Martinelli’s Sparkling Apple Cider into the R&D lab and come up with the contemporary “Martinelli’s Jubilee Cup” – literally a drink recipe for the ages, in honor of the famous apple presser’s sesquicentennial. Now America’s favorite sparkling cider in the classic Champagne-style bottle has come down from the grocery shelf and into the Instagrammable cocktail glass. Martinelli & Company is celebrating the 150 th anniversary of its iconic Sparkling Cider and Apple Juice made from 100% U.S. “Martinelli’s Jubilee Cup” Hollywood Bar Legend Aaron Polsky Helps Toast Cider Brand’s 150 th Holiday Season An essential holiday quaff dating back to the time of the Andrew Johnson presidency is more chic than ever.
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