From home fragrance favorites to body care loves, we definitely have something amazing for whatever mood (or season) you’re feeling.Īnd while you’re here, let’s talk about a few things that we’re totally obsessed with right now. This is the spot to watch for the latest deals, coupon codes, hottest steals and the most need-right-now promotions we’ve got going on. After all, the company would not want to lose their customers and these loyalty programs or loyalty rewards are made to retain customers," said Jha.Welcome to the one-stop-shop for all Bath & Body Works coupons.
"If it is the former, then there's a very, very high chance that the reward programs will survive and the company will honor any existing rewards and coupons. "Whether or not Bed Bath & Beyond loyalty programs would survive also depends, in part, on whether the company goes through Chapter 11 bankruptcy, known as restructuring, or Chapter 7 bankruptcy, that is, liquidation," said Chandan Jha, associate professor of finance at Le Moyne College in Syracuse, NY. Two years later, company executives called the move a 'big mistake," admitting they had misjudged how much shoppers had come to embrace the regular cadence of the Big Blue coupons.Īnd now, Big Blue's future could truly be in jeopardy. In late 2020, the retailer said it was scaling back on its popular coupon program to boost its business. With stores closed for months, and consumers rethinking their non-essential purchases, Bed Bath & Beyond sales and profit took a hit. Then the pandemic hit and walloped the retail industry. Rumors swirled on various social platforms that Big Blue coupons never expire, even though the weekly coupon does feature an expiration date. And then it grew into a pop culture reference as celebrities and late-night talk show hosts popped it into their on-air conversations, the report said. The coupon became so synonymous with the home goods chain that it gained a nickname - "Big Blue," according to a New York Times report.
Over time, the oversized postcard-like mailer and digital coupon with an eye-popping purple-blue border and font blaring "20% off in-store or online" developed a cult following and became a successful marketing strategy to lure in repeat shoppers, said Flickinger. Big Blue became a company iconīed Bath & Beyond introduced its oversized coupon for 20% off a single item three decades ago. "For suppliers of name brands in particular, they wouldn't want the deep discounting to negatively impact their brand image," said Ali Besharat, associate professor of marketing and co-director of the Consumer Insights and Business Innovation Center at the University of Denver's Daniels College of Business. It's not just creditors who might take issue with the store honoring the coupons on top of liquidation discounts. The toy seller has since begun to attempt a comeback through a partnership with Macy's, and opened its first post-bankruptcy store in 2019 under new ownership. Toys 'R' Us honored its gift cards, store credit and coupons for a 30-day period after it filed for bankruptcy in 2017, and subsequently liquidated its US business. Other retailers have followed a similar game plan after bankruptcy and store closings. After that, and especially if it starts closing stores and sets liquidation sales, creditors wouldn't want to allow shoppers to tack on those 20% off coupons on top of 70% off liquidation prices," said Burt Flickinger, retail expert and managing director of retail consultancy Strategic Resource Group. "If Bed Bath & Beyond files for bankruptcy, the retailer might honor the 20% coupons for a 30-day period. The struggling home goods retailer issued a dire prediction on Thursday, calling into doubt its ability to stay in business much longer and said it was exploring a path forward that includes filing for bankruptcy.Ī bankruptcy filing, which reportedly could come in a matter of weeks, might spell the end of its iconic coupon programs, especially if the company pursues a bankruptcy process that involves liquidation rather than just restructuring. Bed Bath & Beyond warns of potential bankruptcy Bed Bath & Beyond warns of potential bankruptcy 00:19īed Bath & Beyond coupon shoppers take note: If you have a stash of its big blue 20% off coupons in your drawer or in your inbox, better use them soon.
0 kommentar(er)
